A Beginner’s Guide: What is SEO? Why you need it?

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In this digital world, you might have heard about the term SEO, Search Engine Optimization. May be, it sounds you interesting if you are passionate about ranking your content on any search engine. Let’s take a look what SEO is? and why it is important to your business? We will provide you the road map that you need to follow to get started with it and maximize its potential for your business.

So, basically, it’s a long-term marketing strategy having set of operations that a person performs to get organic traffic more and more by means of any search engine such as google, Bing. It aims to rank your website higher in SERP (search engine result pages). Concluding this descriptive definition, all branches of SEO reach the common goal that is Achieve User Engagement

SEO is such an ambiguous and ever-changing mystery as the algorithms that it uses changing continuously but the basic rules always remain same. In fact, it would pretty easy to say that working with same method with differing criteria in various time spans.

There are two main types of search engine optimization are: ON-page and OFF-page SEO. ON-page SEO pertains to the factors on your website that you can optimize to improve your site’s ranking, while OFF-page SEO refers to links and other external signals that can help boost your ranking.

SEO is actually time-consuming, but don’t you worry about it. Try to be the patient and consistent one.

Why does it Matters?

SEO has become an essential part of any digital marketing strategy and if you want your website to be found online, you need to invest in SEO. When it done correctly, SEO can be powerful tool that helps you attract more visitors to your website and improve your brand awareness.

If you are new to SEO or you are looking to brush up on your SEO Knowledge, this article is for you. We will cover some of the key strategies and techniques you can use to start improving your website today.

What it can do for your Businesses?

SEO is the most powerful tool to grow your business if it done correctly. Here are some of the benefits of SEO for businesses.

1.      Increased Awareness

As your website starts appearing more frequently in SERP people will become more familiar with your brand. This increased awareness can eventually lead to an expanded customer base as people begin searching for your brand by name when looking for products/services you offer

2.      Cost Effective

Once you’ve achieved good rankings, your website will start receiving more organic traffic from google and other search engines. This is free traffic that you don’t have to pay for like you would do for paid Ads or other marketing initiatives.

3.      Conversions

When your website ranks higher in SERP and generally more seen to users. It would have higher conversions as user more interact with your site through their actions they perform on your site like clicks, call, purchase etc.

4.      Advancement

When your products/services being favored by the clients/users then they start referring about you to other users as well and this makes your website healthier by getting more traffic.

Implementing SEO Strategies

There are many factors that contribute to a website’s ranking on Search engines, including quality and quantity of its content, the infra structure of its pages with popularity of its inks as well.

SEO is not a static or one-time process; it requires ongoing effort to maintain and improve your website’s ranking. But the rewards can be significant: higher traffic and more leads.

Some Basic tips for getting initiative with SEO are:

  1. Keyword Research
  2. Optimize your Content
  3. Promote your Content
  4. Make your site User friendly (good speed, Mobile friendly)


SEO is an essential part of any successful digital marketing strategy, especially for small business. By properly implementing SEO practices, you can drive more targeted traffic to your website and improve visibility in SERP, ultimately it leads to client’s loyalty. Don’t forget, it requires regular maintenance if you want to stay ahead of competition.

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